By Adele Cany
A.P.C. introduces its first body care line of six essential products with a signature orange blossom scent.
Appreciated in perfumery and cooking since Antiquity, orange blossom is part of the creative heritage of A.P.C. Since 1997 it has been the star of the candle n°4. It is also one of the key ingredients in the family recipes of Jean Touitou’s mother, Odette, in the book Tunisia — a country where the bitter orange tree flourishes. It is only logical that this ingredient is in the centre of the first A.P.C. body care line made in France, consisting of six products with a minimal design and composed of at least 98% ingredients of natural origin.
The stress-relieving properties – for the mind and body – of the essence of neroli, produced from the bitter orange flower, made it a staple on the list of substances utilized by the 18th-century apothecaries. This promise of well-being has guided the development of a product line that focuses on the essentials: a hand lotion, a body lotion, a lip balm, a cologne, a body soap and a hand soap suitable for everyone, regardless of gender.
“In fashion as in the cosmetics industry, the balance between too much and not enough is difficult to find. It’s a real job. These six products are the best possible. They are designed to make you feel good and comfortable and help you to have a good day,” says Jean Touitou.
An approach summed up in Nietzsche’s quote from “Thus Spoke Zarathustra”, is printed on the product labels and reads “I am a body through and through, nothing more: and the soul is just a word for something in the body”.
Cologne £65 Shower Gel £40 Body Lotion £45 Hand Cream £20 Hand Soap £40 Lip Balm £15